About Me
Building Marketing Systems That Scale
With over two decades of experience navigating the evolution of the digital economy, I sit at the rare intersection of high-level growth strategy and deep-stack technical engineering.
My career has been defined by a "technical-first" approach to marketing—where data governance, automation, and scalable architecture aren't just tools, but the foundation of revenue growth.
As a Founder and Consultant, I've moved beyond traditional marketing to design intelligent ecosystems. I specialize in taking complex business objectives and translating them into automated "click-to-close" frameworks that reduce operational friction and maximize ROI.
Career Journey
Professional Experience
Extension Team
Founder & Principal (Operations & Automation)
MarTech Infrastructure, AI Automation, and Strategic Growth Operations
- Architected custom AI-driven automation frameworks (n8n, Make, Zapier) that reduced manual operational tasks and streamlined client-side workflows.
- Engineered end-to-end 'click-to-close' systems, integrating CRMs and lead-scoring logic to accelerate sales velocity.
- Served as a fractional CMO/COO for growth-stage startups, designing scalable infrastructures.
- Directed the development of proprietary AI agents and logic workflows to personalize the customer journey at scale.
Strategic Growth Advisory
Senior Marketing Strategist (Consultant)
Performance Marketing, Budget Management, and Data Governance for Mid-Market Firms
- Managed multi-million dollar annual ad spends across Google, Meta, and LinkedIn, consistently exceeding ROAS targets.
- Implemented enterprise-level tracking and attribution models, providing C-suite stakeholders with real-time visibility.
- Standardized agency-wide client onboarding and reporting systems, increasing operational efficiency.
- Mentored junior specialists and cross-functional teams in performance marketing best practices.
Digital Growth Practice
Performance Marketing & Funnel Architect
Multi-Sector Growth Strategy, High-Conversion Funnel Architecture, and Performance Marketing
- Architected high-performance sales funnels for a global portfolio of clients from startups to enterprises.
- Synchronized Email, Affiliate, and SEM to create cohesive customer journeys with increased conversion rates.
- Balanced aggressive performance marketing with technical SEO and custom web development.
- Partnered with diverse business models to identify untapped revenue streams.
Technical SEO & Full-Stack Web Development
Technical Project Manager & Full-Stack Developer
Enterprise-Level Web Architecture, Technical SEO, and Agile Project Management
- Managed distributed teams of developers using SCRUM methodologies for high-visibility web projects.
- Engineered custom websites and high-conversion landing pages tailored to specific business goals.
- Managed web server optimizations and technical SEO initiatives for high-traffic platforms.
- Partnered with C-level executives to provide wire-framing and design direction.
Technical Proficiencies