About Me
Building Marketing Systems That Scale
With over two decades of experience navigating the evolution of the digital economy, I sit at the rare intersection of high-level growth strategy and deep-stack technical engineering.
My career has been defined by a "technical-first" approach to marketing—where data governance, automation, and scalable architecture aren't just tools, but the foundation of revenue growth.
As a Founder and Consultant, I've moved beyond traditional marketing to design intelligent ecosystems. I specialize in taking complex business objectives and translating them into automated "click-to-close" frameworks that reduce operational friction and maximize ROI.
Career Journey
Professional Experience
Executive Marketing & Operations Consultancy
Fractional CMO & Marketing Strategist (Consultant)
MarTech Infrastructure, AI Automation, and Strategic Growth Operations
- Engineered end-to-end 'click-to-close' systems, integrating CRMs and lead-scoring logic to accelerate sales velocity.
- Served as a fractional CMO/COO for growth-stage startups, designing scalable infrastructures.
- Provided strategic guidance on omni-channel growth strategies, aligning marketing operations with business goals to boost revenue and operational efficiency.
- Advised executives on data-driven frameworks, utilizing attribution modeling and analytics to optimize multi-million-dollar budgets and deliver sustained ROI gains.
- Directed the development of proprietary AI agents and logic workflows to personalize the customer journey at scale.
- Architected custom AI-driven automation frameworks (n8n, Make, Zapier) that reduced manual operational tasks and streamlined client-side workflows.
Strategic Growth Advisory
Senior Marketing Strategist (Consultant)
Performance Marketing, Budget Management, and Data Governance for Mid-Market Firms
- Managed multi-million dollar annual ad spends across Google, Meta, and LinkedIn, consistently exceeding ROAS targets.
- Implemented enterprise-level tracking and attribution models, providing C-suite stakeholders with real-time visibility.
- Standardized agency-wide client onboarding and reporting systems, increasing operational efficiency.
- Mentored junior specialists and cross-functional teams in performance marketing best practices.
Digital Growth Practice
Performance Marketing & Funnel Architect
Multi-Sector Growth Strategy, High-Conversion Funnel Architecture, and Performance Marketing
- Architected high-performance sales funnels for a global portfolio of clients from startups to enterprises.
- Synchronized Email, Affiliate, and SEM to create cohesive customer journeys with increased conversion rates.
- Balanced aggressive performance marketing with technical SEO and custom web development.
- Partnered with diverse business models to identify untapped revenue streams.
Technical SEO & Full-Stack Web Development
Technical Project Manager & Full-Stack Developer
Enterprise-Level Web Architecture, Technical SEO, and Agile Project Management
- Managed distributed teams of developers using SCRUM methodologies for high-visibility web projects.
- Engineered custom websites and high-conversion landing pages tailored to specific business goals.
- Managed web server optimizations and technical SEO initiatives for high-traffic platforms.
- Partnered with C-level executives to provide wire-framing and design direction.
Technical Proficiencies