Velocity Fitness Studios
Velocity Fitness is a fast-growing boutique fitness studio chain with 12 locations across the Southeast, offering specialized HIIT and strength training programs.
Services Provided
The Challenge
With aggressive expansion plans, Velocity needed a scalable marketing system that could support new location launches while maintaining profitability at existing locations. Their fragmented tech stack was creating operational overhead.
The Solution
Built a centralized marketing operations hub using GoHighLevel, implemented location-specific ad campaigns with geo-targeting, created automated member onboarding and retention workflows, and established a unified reporting system across all locations.
Results & Impact
Successfully launched 4 new locations with break-even achieved 40% faster
89% member retention rate (up from 71%)
62% reduction in marketing operational overhead
Unified dashboard providing real-time performance by location
"Mateo didn't just fix our marketing—he built a system that scales with us. Every new location launch is now a repeatable playbook."
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