GreenLeaf Organics
GreenLeaf Organics is a direct-to-consumer organic wellness brand with a focus on sustainable sourcing and eco-friendly packaging, serving health-conscious consumers nationwide.
Services Provided
The Challenge
Despite strong brand loyalty, GreenLeaf was struggling to scale their paid acquisition profitably. Their Meta Ads ROAS had dropped below 2x, and they had no systematic approach to customer lifecycle marketing.
The Solution
Redesigned their entire performance marketing strategy including restructured Meta Ads campaigns with improved creative testing frameworks, implemented Klaviyo for automated email flows, and built a comprehensive customer data platform to enable personalized marketing at scale.
Results & Impact
4.8x ROAS achieved on Meta Ads (up from 1.8x)
$2.1M additional revenue attributed to email automation
156% increase in customer lifetime value
38% reduction in customer churn through lifecycle marketing
"The transformation in our marketing efficiency has been remarkable. Mateo's data-driven approach helped us scale profitably while staying true to our brand values."
Ready for Similar Results?
Let's discuss how these strategies can be tailored to your business goals.
Start a Conversation