Nexus Technologies
Nexus Technologies is a rapidly growing B2B SaaS company providing enterprise workflow automation solutions to mid-market companies across North America.
Services Provided
The Challenge
Nexus was scaling rapidly but struggling with inefficient lead routing, poor marketing-sales alignment, and no visibility into true CAC by channel. Their manual processes were creating bottlenecks and their ROAS was declining month-over-month.
The Solution
Implemented a comprehensive MarTech overhaul including HubSpot CRM optimization with custom lead scoring, automated routing workflows via n8n, and enterprise-level GA4 tracking with custom attribution modeling. Built real-time dashboards in Looker Studio for C-suite visibility.
Results & Impact
42% reduction in Customer Acquisition Cost within 6 months
3.2x improvement in Marketing Qualified Lead volume
67% faster lead response time through automation
Real-time attribution visibility across 8 marketing channels
"Mateo transformed our entire marketing operation. We finally have clarity on what's working and automated systems that scale with our growth."
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