Free · No fluff

The 20-point Brand Clarity Audit.

Twenty statements. Ten minutes. One honest number — and a specific, scored read on whether your brand is strong enough to delegate, scale, or hand to an agency.

  • 10 foundation statements — is your positioning legible on paper?
  • 10 operating statements — can a new hire actually run from it?
  • A four-band scoring key that reads like a second opinion, not a sales pitch
  • Three honest next-step paths, keyed to your score — including when not to hire me
What's inside

Four sections. Seven pages. One honest number.

Not a reading exercise. Twenty statements scored 0–10, a band that tells you what's true, and the specific next move for your score.

10 foundation statements

Is your positioning legible on paper? The ten questions an outsider asks on day one — problem, audience, alternative, proof, origin.

10 operating statements

Can a new hire actually run from it? Voice, visual consistency, positioning doc, objection inventory, trigger map, pricing language, hand-offs.

A four-band scoring key

Reads like a second opinion, not a sales pitch. From 'Pre-brand' to 'Clear' — the bands describe what's true, not what's acceptable.

Three honest next-step paths

Keyed to your score — including when not to hire me. The highest-leverage move depends on where you landed, and the audit tells you which.

Honest fit

Who this is for — and who it isn't.

It's for

  • Owners whose brand lives in their head — and it's starting to cost every time a contractor, agency, or new hire touches the work.
  • Teams where 'how we talk about the business' shifts depending on who's in the room.
  • Anyone about to invest in positioning, creative, or a marketing engagement — who wants an honest baseline before the meeting.

It isn't for

  • Early-stage founders still validating demand (the Brand & Audience Foundation Workbook is upstream of this).
  • Anyone hunting for tactical SEO, PPC, or conversion advice — this audit is brand, not funnel.
  • Teams who want a polished deliverable deck. This is a working reference, not a presentation.
Questions

The ones that come up most.

Do I need to finish all 20 in one sitting?+
No. The online version saves responses to your device as you go — you can step away and pick up later. The PDF you fill in at whatever pace you want.
Is it really free? What's the catch?+
Yes, free. The only ask is your email so I can send the PDF — no drip sequence, no up-sell. Think of it as a qualification tool for both of us: you learn where you stand, I learn whether the work ahead is positioning, translation, or operations.
How long does it really take?+
Ten minutes if you're honest. Thirty if you're trying to impress yourself. The score is only useful at speed one.
What do I do with the score?+
The bands on page six tell you where you stand. The statements you scored under five are your agenda — bring them to a discovery call if the band suggests one. Scored under 110? Start with the Brand & Audience Foundation Workbook first.

Prefer a conversation first?

The discovery call does the same work the audit does — faster, with a human on the other end. Forty-five minutes, no pitch, a written proposal inside five business days.

Book a 45-min discovery call

Or request the 20-point Brand Clarity Audit — delivered to your inbox as a PDF.