Lakeshore Learning
Lakeshore Learning is a leading provider of educational materials, classroom resources, furniture, and learning toys for early childhood, elementary, and special education, serving schools, teachers, and parents nationwide.
Services Provided
The Challenge
Lakeshore required scalable e-commerce growth and lead generation for school and educator purchases in a competitive educational supplies market with seasonal demand cycles.
The Solution
SEM and SEO strategies targeted educator and school-specific keywords, product pages were optimized for conversions, performance marketing drove traffic, and data intelligence refined high-value segments.
Results & Impact
Achieved 4.9x average ROAS on paid channels
Increased organic traffic by 78%
Reduced cost per order by 35%
Supported peak-season sales and educator adoption
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