Lull
Lull is a direct-to-consumer sleep brand offering premium memory foam and hybrid mattresses with advanced cooling technology, extended trials, and lifetime warranties, designed to deliver pressure relief, motion isolation, and restful sleep.
Services Provided
The Challenge
Lull faced increasing competition in the online mattress space, requiring improved acquisition efficiency, higher ROAS on paid channels, and better organic visibility to scale sales without eroding margins.
The Solution
SEM and SEO strategies were refined with keyword optimization, performance tracking, creative testing on paid search/social, and data intelligence to identify high-converting segments and landing page improvements.
Results & Impact
Achieved 5.2x average ROAS across paid channels
68% increase in organic traffic through targeted SEO
42% reduction in cost per purchase
Supported consistent month-over-month revenue growth
"Mateo's systematic approach to SEM and data optimization transformed our acquisition performance. We scaled confidently with stronger ROI and better customer insights."
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