Plain Green Loans
Plain Green Loans, a Native American-owned lender, offers fast personal loans with same-day funding options, fixed rates, and flexible repayment, serving borrowers seeking quick financial relief.
Services Provided
The Challenge
The company required efficient digital lead generation for online loan applications in a highly competitive short-term lending space, balancing speed, compliance, and cost efficiency.
The Solution
PPC and SEM strategies were optimized with high-intent keyword targeting, rapid landing page testing, audience refinement, and data analytics to maximize qualified applications while controlling spend.
Results & Impact
Generated 3.1x more qualified applications quarter-over-quarter
Reduced cost per funded loan by 41%
Achieved 4.5x ROAS on primary channels
Enhanced borrower acquisition speed and volume
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