Portland Piano Company
Portland Piano Company is a premier piano retailer offering new and used grand, upright, and digital pianos, along with tuning, repair, moving, and restoration services in the Portland metropolitan area.
Services Provided
The Challenge
The company needed to drive more in-store visits and online inquiries for piano sales and services in a niche retail category with limited search volume and strong local competition.
The Solution
Localized SEM and SEO strategies were executed, targeting piano-related searches with geo-specific keywords, service pages optimized for conversions, and data intelligence to track and refine high-intent traffic.
Results & Impact
Increased qualified sales leads by 94%
40% reduction in cost per acquisition
Boosted organic search visibility for key service terms
Supported higher showroom traffic and service bookings
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