Salal Credit Union
Salal Credit Union offers personal and business banking, lending, mortgages, credit cards, and community-focused financial services, serving members in Washington with an emphasis on inclusion and support for underserved populations.
Services Provided
The Challenge
Salal required efficient digital acquisition of new members and loan applications while aligning with its mission-driven identity in a competitive banking sector.
The Solution
SEM targeted inclusive financial product searches, SEO enhanced visibility for community banking terms, lead nurturing was implemented, and data intelligence optimized campaigns.
Results & Impact
Increased membership applications by 90%
Reduced cost per qualified lead by 42%
Improved digital engagement with diverse audiences
Supported growth in lending and deposit services
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