B2B SaaS (Customer Service CRM)

Kustomer

Kustomer, a customer service platform, experienced explosive year-over-year growth in sales-qualified leads and revenue through refined digital marketing and lead nurturing strategies.

Kustomer logo

Services Provided

Search Engine MarketingB2B MarketingData IntelligenceLead GenerationDigital MarketingPerformance MarketingMarketing ConsultingContent MarketingMarTech Architecture

The Challenge

As a growing B2B SaaS provider, Kustomer required accelerated pipeline development and revenue scaling amid increasing competition in the CRM space, where lead quality and conversion efficiency directly impacted sales velocity.

The Solution

An integrated approach was implemented, combining data-driven paid acquisition, content marketing, and performance optimization across channels to attract and qualify high-intent enterprise prospects more effectively.

Results & Impact

237% increase in sales-qualified leads year-over-year

310% increase in revenue year-over-year

133% increase in conversions

43% reduction in cost per conversion

"Mateo's strategic consulting transformed our paid search performance at a critical time in our company's growth. His deep understanding of our products, audience segments, and sales cycles enabled him to develop optimization strategies that delivered exceptional results—a 237% increase in sales qualified leads and 310% revenue growth year-over-year. Beyond the impressive metrics, Mateo's systematic approach to campaign optimization, beta testing, and audience segmentation gave us competitive advantages in our market. He didn't just manage campaigns; he aligned our entire paid search strategy with our sales objectives and provided the data intelligence we needed to make informed decisions. His expertise was instrumental in positioning us for our acquisition by Meta."

Sydney Slater

Senior Manager of Digital Marketing, Kustomer

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