NetCE
NetCE, a provider of accredited online continuing education for healthcare professionals, maintained strong revenue while dramatically reducing advertising costs through strategic campaign optimization and efficiency gains.
Services Provided
The Challenge
NetCE faced rising ad costs that threatened profitability in a niche market reliant on consistent lead flow for course enrollments, requiring cost-effective scaling without sacrificing revenue stability.
The Solution
Comprehensive ad account restructuring was executed, including bid adjustments, audience refinement, creative testing, and performance-based allocation to lower acquisition costs while preserving high-intent traffic and conversions.
Results & Impact
60.68% decrease in ad costs year-over-year
91.12% revenue maintained year-over-year despite reduced spend
Generated $4,567,512 in revenue from $743,928 ad spend over 12 months
Saved approximately $500,000 in annualized ad spend
"Mateo came to us at a critical time. We had lost control of our campaigns, and we were in a negative ad spend position for several months—seriously considering abandoning paid search altogether. Mateo completely rebuilt our SEM portfolio from the ground up. His thorough research into our products, audience, and market dynamics enabled him to architect highly strategic campaigns that transformed our performance. Within months, we went from negative to profitable, saving $500,000 annually while maintaining 91% of our revenue despite a 60% reduction in ad costs. More importantly, Mateo gave us a sustainable, adaptable strategy and made us far more effective at targeting our ideal healthcare professional audience. The turnaround was so significant that it positioned us perfectly for our acquisition by TRC Healthcare. Mateo didn't just fix our campaigns—he rescued our entire digital marketing operation."
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