Square Deal Remodel
Square Deal Remodel is a Portland-based contractor specializing in kitchen and bathroom remodeling, whole-home renovations, additions, and custom carpentry with a focus on quality craftsmanship and client satisfaction.
Services Provided
The Challenge
The company required consistent high-quality leads for remodeling projects in a competitive home improvement market, where digital visibility and lead trust were essential for project bookings.
The Solution
Targeted SEM campaigns for remodeling keywords, combined with SEO for portfolio and service authority, lead qualification through optimized forms, and performance data to refine targeting.
Results & Impact
Increased qualified project inquiries by 98%
Decreased cost per lead by 36%
Enhanced online visibility for key renovation categories
Supported steady pipeline of high-value remodeling contracts
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University of Oregon School of Journalism and Communication (Eugene)
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