University of Oregon School of Journalism and Communication (Eugene)
The University of Oregon School of Journalism and Communication in Eugene offers undergraduate and graduate programs in journalism, advertising, public relations, and media studies, known for hands-on learning and industry connections.
Services Provided
The Challenge
The SOJC needed to boost applications and inquiries for its programs in a competitive higher education landscape, where prospective students increasingly rely on digital search for program details and admissions information.
The Solution
SEO was enhanced for program-specific and career-related searches, SEM campaigns targeted high-intent student keywords, and data intelligence was used to optimize content and lead capture for prospective students.
Results & Impact
Increased program inquiries by 85%
Improved organic rankings for top journalism program keywords
Reduced cost per qualified lead by 42%
Supported higher application volume for undergraduate and graduate programs
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