University of Western States
University of Western States offers graduate programs in chiropractic, sports medicine, human nutrition, clinical mental health counseling, and health sciences, with a focus on evidence-informed, whole-person care.
Services Provided
The Challenge
UWS needed to attract qualified applicants for its specialized health science programs in a niche higher education segment, where digital discoverability and lead quality were critical for enrollment.
The Solution
SEO was optimized for health profession and graduate program searches, SEM campaigns targeted prospective students, landing pages were refined for conversions, and data intelligence guided campaign adjustments.
Results & Impact
Increased program applications by 76%
45% reduction in cost per qualified applicant
Strengthened online authority for chiropractic and health sciences keywords
Supported enrollment growth across multiple programs
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