University of Oregon School of Journalism and Communication (Portland)
The Portland campus of the University of Oregon School of Journalism and Communication provides graduate programs in journalism, strategic communication, and multimedia, designed for working professionals in the Pacific Northwest.
Services Provided
The Challenge
The Portland SOJC required greater visibility and enrollment growth for its graduate offerings among professionals seeking advanced degrees in a market with numerous competing programs.
The Solution
Targeted SEM and SEO strategies focused on graduate-level keywords, content marketing for program differentiation, lead nurturing for prospective students, and analytics to improve conversion efficiency.
Results & Impact
Generated 3.4x more qualified graduate inquiries
Achieved top rankings for Portland journalism graduate searches
Decreased cost per enrollment lead by 39%
Contributed to increased cohort sizes
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