Wellevate (Emerson Ecologics)
Wellevate, the practitioner-facing e-commerce platform of Emerson Ecologics (now part of Fullscript), increased wholesale orders through targeted digital marketing and data-driven optimization.
Services Provided
The Challenge
Wellevate sought to drive incremental wholesale orders from healthcare practitioners in a competitive integrative medicine market, where rising acquisition costs and seasonal demand required more efficient lead nurturing and conversion pathways.
The Solution
A performance-focused PPC and SEM strategy was implemented alongside marketing consulting to refine audience targeting, optimize bidding, and leverage data intelligence for personalized practitioner outreach and campaign adjustments.
Results & Impact
Increased wholesale orders by $308k month over month
Achieved a 6% month-over-month order volume increase
Generated 571 additional orders through optimized channels
Improved ROI through precise targeting and performance tracking
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