Draft.co
Draft.co, an on-demand human-written content platform, boosted inbound leads and customer acquisition through targeted paid search and data-driven marketing optimization.
Services Provided
The Challenge
Draft.co faced the need to scale sign-ups and paid usage among SMBs and enterprises in a crowded content marketing landscape, requiring cost-effective channels to demonstrate value quickly.
The Solution
SEM campaigns were launched and refined using precise keyword targeting, landing page optimization, and data intelligence to identify high-performing segments, with ongoing marketing consulting to maximize efficiency.
Results & Impact
Increased monthly leads by 52% within the first quarter
Reduced cost per acquisition by 31% through bid and creative optimization
Achieved 2.8x ROAS on primary PPC channels
Drove consistent growth in active writer-client matches
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