Tethr
Tethr, an AI-powered conversation intelligence platform for contact centers, improved lead acquisition efficiency and pipeline velocity through optimized digital marketing programs.
Services Provided
The Challenge
Tethr needed to attract high-quality enterprise leads in the competitive CX and analytics space, where long sales cycles and technical buyer scrutiny demanded lower acquisition costs and higher conversion rates.
The Solution
A data-informed SEM and PPC strategy was deployed, combined with marketing consulting to prioritize high-intent keywords, refine ad creatives, and use performance analytics to continuously improve campaign ROI.
Results & Impact
35% increase in qualified marketing leads quarter-over-quarter
28% reduction in cost per qualified lead
Improved conversion rate from lead to opportunity by 42%
Supported faster pipeline progression for enterprise sales teams
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